Lifecycle Campaign:

Welcome Email Campaign

Client Profile:

A leader in the teen specialty retail scene – with more than 800 stores in all 50 states, Puerto Rico and Canada – uses fashion savvy and merchandising science to keep in step with the fast-paced footwear and accessories market for 13 to 22-year-old guys and girls.

The Challenge

The client wanted to better engage their customers and strive to increase repurchases and incremental revenue generation.

The Solution

Welcome Series was created with a series of triggered emails to new customers and prospects. The campaign had between 4 and 7 touchpoints depending on campaign engagement.

The Results

The Welcome Series drove transactions, engagement and impressive campaign results.