Customer Portfolios, a marketing technology leader that uses actionable insights and analytics to increase customer engagement and value, shares its Customer-Centricity Audit – Lifestyle Footwear, a 127-page audit report. This is a detailed quantifiable evaluation of the customer-centric experience delivered by 10 leading lifestyle footwear brands. The Customer-Centricity Audit is a strategic exercise to…

Customer Portfolios, a marketing technology leader that uses actionable insights and analytics to increase customer engagement and value, announces the Portfolio Value Statement (PVS) report, giving businesses a holistic view into the health of their customer file. “Despite the fact that well over half of revenue typically comes from the top 20% of…

Customer Portfolios, a marketing technology leader that uses actionable insights and analytics to increase customer engagement and value, announces the results of its in-depth review of numerous retail clients during the 2018 holiday shopping period, helping marketers plan for the upcoming holiday season. “2018 holiday shopping trends during Thanksgiving week showed…

Customer Portfolios, a marketing technology leader that uses actionable insights and analytics to increase customer engagement and value, shares its Customer Experience Audit: Women’s Retail, a 120-page, detailed view of customer experience delivered by 10 top women’s brands at 10 different customer touchpoints. Each brand reviewed is featured in a Touchpoint Summary…

Customer Portfolios, a marketing technology leader that uses actionable insights and analytics to increase customer value, shares its latest white paper, Fixing the Broken Customer Experience, to show how marketers can use data, analytics, and lifecycle marketing to repair and build long-term customer relationships that produce incremental revenue. “The tangle of tech…