Successful businesses must be customer-centric. Retail marketers know it’s important, but they’re confused about how to make it happen. This is understandable, considering some of the challenges they face.

Long an elusive goal, the concept of one-to-one marketing is becoming both more attainable and more critical to a business’s long-term success. To get there, here are three obstacles to overcome.

As a proven methodology, Portfolio Pathing applies advanced analytics to uncover unique purchase trends that can be optimized through strategic lifecycle campaigns and cultivate more profitable customers.

The heat is on retailers to become customer-centric. Customers have higher expectations than ever before, and competitors that reliably meet those expectations seize a reliable edge. The key is to put the customer at the center with cohesive data and purpose, starting at the top.

Customer Portfolios, a leader in lifecycle marketing and customer analytics, and Digilant, a global provider of programmatic ad buying solutions and services, have partnered to innovate the digital experience by combining AdTech and MarTech to track behavior and revenue impact for each interaction.