The biggest myth about digital transformation? Your company is lagging significantly behind everyone else. In reality, few marketers have cracked the code on digital transformation. Most are still struggling with everything from which technologies to implement or retire, to whether to reorganize their team, to how best to shift their…

MacCurrach and Godfrey outlined how an unbroken customer experience with concise messaging delivered across emails, ads, in outlets, and other elements helps to build better and stronger customer relationships. The tactic is the result of Customer Portfolios’ adaptability in an increasingly technologically advanced market.

Marketers need to focus on adding value to customers’ experience. The ease of comparison shopping has made customers more fickle about their brand loyalty, so marketers need to think outside the box to retain customers in the long term. Luckily, the proliferation of marketing channels has given retail marketers access…

Too often for marketers, the line between best customers and loyal customers is blurred. It’s an important distinction−one that should be fully appreciated to precisely target and invest in these two crucial customer categories. The key to making that distinction is getting a clearer picture of your customer segments through…

Evidence is mounting that email marketers are unhappy with their email service providers (ESPs). Customer Portfolios, the provider of a database integration system, reports that six of its clients are switching their ESPs within a four-month period.