Customer Portfolios CEO, Augie MacCurrach, is a guest on CRM Radio, discussing the how the Customer Experience broke and how it can be fixed.  

Catalogs are often considered old school and ROAS falls squarely into that category. Today’s digital marketers know that you need to trust data, and trust lift and other metrics.

You might think in this multichannel marketing world of increased personalization and automated response where consumers buy or pass in a split-second at a surging number of contact points, that the catalog is dead. You would be wrong.

Too many consumers are facing a broken customer experience – a disconnect between their online and offline shopping that leaves them feeling disaffected. Nick Godfrey, Co-founder and Executive Vice President, Customer Portfolios, looks at how marketers can fix this problem by using data and insights to revitalize the customer experience.

Why is everybody talking about customer counts — the number of customers coming into the database, buying for the first time, buying again, fading away and leaving — these days? The goal is to grow the customer counts making purchases and contributing revenue. Digital advertising metrics say that our campaigns…