Denise DeSisto, VP of Marketing Automation and Product Innovation, participated in a webinar about using data for Proactive Customer Service.

Lifecycle marketing can make a disparate experience feel seamless. Technology has created a demand for a seamless, omnichannel customer experience, but we’ve noticed the experience isn’t becoming more seamless and personalized, it’s more disparate and broken. The way technology is created has caused these problems, and to connect the dots…

Luxury brands would do well to cultivate their most loyal customers as new research shows the top 20 percent of luxury consumers can account for up to 50 percent of total brand revenue.

This is no time for retailers to take their best customers for granted. As merchants look to build customer relationships with fewer stores and across the hyper-competitive e-commerce landscape, your best customers have never been more important. To stay current and concise with this critical group, retailers need to look…

Where algorithms were once just the focus of mathematicians, scientists, and engineers, they’ve now become an integral part of our modern marketing conversation. The problem, though, is that in many cases these conversations have become more about how many algorithms we have and less about what they’re doing to enhance…