Women are being underserved by retail brands in several areas, according to Customer Experience Audit: Women’s Retail, a study by technology provider Customer Portfolios.

Despite the evidence stressing the importance – and payoffs — of a concerted effort towards customer retention, many organizations continue to spend a lopsided amount of time and resources on customer acquisition. In the process, they are overlooking rich pockets of revenue and predictably strong ROI from evolving customer relationships.

A big part of content experience is ensuring the customer experience is seamless across all touchpoints.

Creating a unified view of the customer journey, identifying who they are and what they’re purchasing has been top of mind for fine china, dinnerware and home décor brand, Lenox. Lenox worked with Customer Portfolios, which provides marketing database analysis and strategy for retailers in order to gain a better…

There are too many lapsed customers escaping without being noticed, ignored by the business’s P&L statement. Marketers are starting to smarten up, though, turning to metrics that make them step back from their spiraling acquisition costs.