A centralized database and a generous direct mail offer enabled Johnston & Murphy to increase repeat purchases among its top tier customers.

The lesson is that you really have to be able to crystallize your value proposition—why your clients are going to value you and how they’re going to get value and a return on their investment from you.

Email marketing is like going to the gym and working out. Lots of people do it, yet few do it well. Too often, marketers and gym members only go through the motions and are disappointed with the results.

Gone are the days of fighting crowds for the last toy (or parking spot). E-commerce is changing how people shop. As retailers eye their strategies for the next holiday season and beyond, here are four trends that cannot be ignored.

As we head into 2017, retail chief marketing officers are under the gun more than ever before to produce measurable results. Jobs are on the line, as CEOs demand evidence that increased marketing technology investments are paying off.