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June 2, 2017

As ad technology (AdTech) and marketing technology (MarTech) veer ever closer, retail marketers are picturing the merged data payoff it could represent, helping to build stronger, more profitable customer relationships, ones that customers appreciate more, too.

May 26, 2017

Converge, consolidate, unite … call it what you want, but ad technology (AdTech) and marketing technology (MarTech) are on an irreversible (some might say collision) course to merge data as a source for tracking, anticipating and building customer relationships.