Businesses are tuning in to the fact that customers, not channels, are calling the shots now and it doesn’t take much for them to jump from one brand to another. It doesn’t have to be a mistake, it might just be that your brand doesn’t make them feel as special…

Customer Portfolios, a leader in lifecycle marketing and customer analytics, and Digilant, a global provider of programmatic ad buying solutions and services, have partnered to innovate the digital experience by combining AdTech and MarTech to track behavior and revenue impact for each interaction. For the first time, AdTech and MarTech are…

Customer Portfolios and Digilant have partnered to innovate the digital experience by combining AdTech and MarTech to track behavior and revenue impact for each interaction. Customer Portfolios is a provider of lifecycle marketing and customer analytics and Digilant offers programmatic ad buying solutions and services For the first time, AdTech and MarTech are converging to…

As consumers, thinking about back-to-school (BTS) is the last thing we want in summer’s waning days. As marketers, however, we must always be one to two seasons ahead, preparing campaigns for successful execution.

Want to reach harried parents with back-to-school offers? Email them. That’s one takeaway from a new survey on back-to-school shopping patterns by Customer Portfolios. Of over 5,000 parents surveyed, 71% prefer to hear about discounts via email The next most popular channel is digital advertising, cited by 40%. Only don’t…