Success Story

HarborOne Loyalty Analysis

The Client:

The Challenge

HarborOne needed a deeper understanding of their customers to facilitate the creation of a loyalty program that would improve customer retention.

The Solution

Customer Portfolios conducted analysis of HarborOne’s customers to identify cross-product adoption opportunities, profitability segmentation, and behaviors that demonstrate a propensity to convert.

The Results

“I’ve had the pleasure of working with Customer Portfolios for many years on key projects that require data analytics and strategic insights to drive lifecycle programming. They are experts in helping companies use data to identify and grow profitable customer relationships. The CP team has the right blend of analytics and marketing smarts to be a valued partner for any company looking to better leverage their data to drive the business.”

Dave Tryder, SVP, Chief Marketing Officer at HarborOne Bank