LIFECYCLE CAMPAIGN:

Cross channel marketing to increase customer engagement

Client Profile:

What started as a small shoe shop in Massachusetts, manufacturing “worker” style footwear has grown into an iconic  fashion brand. Over a century later it is considered the oldest continuously operating footwear brand in America.

The Challenge

The client had limited knowledge of its customer base and needed to start leveraging its data to make smarter, more strategic marketing decisions.

The Solution

Customer Portfolios’ strategic customer and business analysis, Portfolio Pathing, identified repurchase as a top lifecycle marketing opportunity where our client could generate incremental revenue.

The Results

The Repurchase Lifecycle Marketing Campaign drove transactions, engagement and impressive campaign results.